Generating sales leads with TV ads
When you think of generating sales leads, you probably think of direct mail or telemarketing. But any medium can be used to generate sales leads, including TV ads. Watch this TV ad I wrote for Sunbelt...
View ArticleSales lead call backs: strike while the iron is hot
Lead generation is a fairly straightforward task. You reach out to a list of prospects with letters, postcards, emails, ads, or other promotional material. You offer something, like a quote or...
View ArticleDefending yourself against the sales lead killers
A couple of years ago, I was at a party where the host challenged guests to remove a cork from the inside of a wine bottle. It was quite a challenge, the host proclaimed. One by one, people tried and...
View ArticleHow to start getting sales leads the easy way
If I could sponsor a national conference on sales lead generation, I would simply fill a room with Rube Goldberg cartoons, herd everyone in, and lock the door for a few hours. No speakers. No booths....
View ArticleHow to generate sales leads with white papers
White papers have been around for quite a while, but I’ve noticed that many businesses misuse the idea and get disappointing results. I think the reason is that many people don’t understand the...
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