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Generating sales leads with TV ads

When you think of generating sales leads, you probably think of direct mail or telemarketing. But any medium can be used to generate sales leads, including TV ads. Watch this TV ad I wrote for Sunbelt...

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Sales lead call backs: strike while the iron is hot

Lead generation is a fairly straightforward task. You reach out to a list of prospects with letters, postcards, emails, ads, or other promotional material. You offer something, like a quote or...

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Defending yourself against the sales lead killers

A couple of years ago, I was at a party where the host challenged guests to remove a cork from the inside of a wine bottle. It was quite a challenge, the host proclaimed. One by one, people tried and...

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How to start getting sales leads the easy way

If I could sponsor a national conference on sales lead generation, I would simply fill a room with Rube Goldberg cartoons, herd everyone in, and lock the door for a few hours. No speakers. No booths....

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How to generate sales leads with white papers

White papers have been around for quite a while, but I’ve noticed that many businesses misuse the idea and get disappointing results. I think the reason is that many people don’t understand the...

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